The ‘Great Reset’ for dummies…

This article was originally posted at https://tessa.substack.com

By Tessa Lena

What is “the Great Reset”?

The Great Reset is a massively funded, desperately ambitious, internationally coordinated project led by some of the biggest multinational corporations and financial players on the planet and carried out by cooperating state bodies and NGOs. Its soul is a combination of early 20th century science fiction, idyllic Soviet posters, the obsessiveness of a deranged accountant with a gambling addiction—and an upgraded, digital version of “Manifest Destiny.”

The mathematical reason for the Great Reset is that thanks to technology, the planet has gotten small, and the infinite expansion economic model is bust—but obviously, the super wealthy want to continue staying super wealthy, and so they need a miracle, another bubble, plus a surgically precise system for managing what they perceive as “their limited resources.” Thus, they desperately want a bubble providing new growth out of thin air—literally—while simultaneously they seek to tighten the peasants’ belts, an effort that starts with “behavioral modification,” a.k.a. resetting the western peasants’ sense of entitlement to high life standards and liberties (see awful “privilege”).

The psychological reason for the Great Reset is the fear of losing control of property, the planet. I suppose, if you own billions and move trillions, your perception of reality gets funky, and everything down below looks like an ant hill that exists for you. Just ants and numbers, your assets.

Thus, the practical aim of the Great Reset is to fundamentally restructure the world’s economy and geopolitical relations based on two assumptions: one, that every element of nature and every life form is a part of the global inventory (managed by the allegedly benevolent state, which, in turn, is owned by several suddenly benevolent wealthy people, via technology)—and two, that all inventory needs to be strictly accounted for: be registered in a central database, be readable by a scanner and easily ID’ed, and be managed by AI, using the latest “science.” The goal is to count and then efficiently manage and control all resources, including people, on an unprecedented scale, with unprecedented digital anxiety and precision—all while the masters keep indulging, enjoying vast patches of conserved nature, free of unnecessary sovereign peasants and their unpredictability. The king’s world feels far more predictable and relaxed when the chaos of human subjectivity is contained for good.

Plus, as a potentially lucrative aside, a bunch of these tightly managed “assets” can be also turned into new financial instruments and traded. Game on!

In other words, it’s an “efficient” global feudalism that goes much farther than its medieval brother since the scanner is all-seeing: every person, every mineral, and every berry is digitally tagged and tracked. Under that framework, every peasant has a function that is derived not from the mystery of life, and not from their inner calling—but from AI, the master of efficiency and the servant of the king. Ideally, the peasants can be convinced that it’s good for them (or necessary to be safe, see “contact tracing”) and that this is what progress and happiness are like—but if not, there are other ways, from classic violence to virtual prisons to “morality pills.”

The reform in question is meant to disrupt all areas of life, on a planetary scale: government, international relations, finance, energy, food, medicine, jobs, urban planning, real estate, law enforcement, and human interactions—and it starts with changing the way we think of ourselves and our relationship with the world. Notably, privacy is a huge thorn in the collective eye of our “great resetters”—and—as I am typing this, they are pushing their sweet talking points about how privacy is really an outdated concept—especially when it comes to people’s medical data, sheesh—and that we simply cannot move forward with the bright future if silly people keep clinging to their privacy.

I will briefly go over different elements of this slippery reform in a sec—but to sum it up, the desired end result is a giant, joyless, highly controlled global conveyor of everything and everybody where privacy is tremendously expensive, dissent is unthinkable, and spiritual submission is mandatory. It’s like a 24/7 medicated reality, except the medications are both chemical and digital, and they are reporting you back to the mothership, which can then punish you for bad behavior by, say, blocking your access to certain places or by putting a hold on your digital bank account—perhaps without any human intervention at all.

Thus, on a sensory level—as it relates to money and power—this conveyor is an attempt of the super wealthy to organize and monetize their “assets,” including people—more efficiently than ever before. On a theological level, the initiative is shaped by transhumanism, a formal belief system rooted in a pathological feeling of being repelled by all things natural—and a resulting view of biological forms as defective robots, which are made perfect, serial killer perfect, by merging with machines in a way that redefines the meaning of being alive and defies death itself.

I would like to stress that we should never underestimate the importance of subjective feelings and theology in the shaping of historical events. Our entire history is a sum of subjective choices—where the choices of the more powerful and the more driven weigh more. And religious reform, which typically stems from various powerful individuals’ subjective preference for what the big picture should be like, has been a driver of large-scale social, economic, and cultural changes on this planet for centuries. What we are looking at here is a new religion—and as much as I want to believe in the general cleanliness and rationality of the system—on the higher level, we are not dealing with a rational, scientific, honest, benevolent—or even misguided—attempt to make things better. When it comes to the masterminds of the Great Reset, we are dealing with a combination of standard greed—and the emotional pathology of restless, rotting madmen who are freaking out over the maintenance of their property in this new era, and who resent their biological nature as such and want to be gods. Sadly, the crazies are rich and well-connected, and they can hire a million underlings to put on a convincing, feel-good, rational external-facing presentation about their new religion. And to bribe the media. And politicians. And academics. And campaign organizers. And non-profits. And let’s not forget my brethren, the artists, who, out of starvation and indignity, will then create beautiful, artful, moving ads for anything that pays. And by the time the circle is complete, we have a brand new public opinion and technically, still a “democracy”! If only those conspiracy theorists went away…

So, who are the people leading this, and how coordinated is this effort?

From the looks of it, it seems to be the usual suspects: top capitalists of the world, historically wealthy dynasties from different parts of Earth, members of secular and religious royalty, billionaires, etc.—in other words, it’s the people who have enough money to feel like this world is theirs, the 0.0001%—and maybe also the people immediately under them who are seeking upward mobility. Some familiar faces, some faces we’ve never seen.

Obviously, they are not a monolithic mass, and I am sure that they don’t agree with each other on everything and probably compete over who gets to eat more peasants. There is certainly rivalry between the American and the Chinese elites, for example, or between the American and the Russian elites—as well as between different individual super sharks. But all in all, even as they compete, they have shared interests and shared messaging, and there is more strategic camaraderie and common ground between them than between any of them and any of the peasants. For example, none of them is likely to turn down the idea of creating a new class of financial assets to make money off! In addition, they also have advisers—who, in turn, are competing with each other for the highest pay, trying to push their ideas through. All subjective, yet also extensively—and expensively—coordinated in areas of their shared interests.

And currently, the “winning” concept of the day seems to be a world filled with abbreviations: AI, 5G, IoT, and so on. A world where the money is digital, the food is lab-grown, where everything is counted and controlled by giant monopolies, and the people are largely deprived of free will. A world where each element of nature and each living being is either a data host, or a source of energy—or both. A world where the flow of the peasants’ everyday is micromanaged by ever-monitoring, ever-nudging AI that registers thoughts and feelings before the people even get a chance to make those thoughts and feeling their own. A world where living itself is outsourced to the machine, and a human being is essentially a meat suit.

Now, I don’t think that this exact vision will ever come true in full. It is likely to implode before it gets half-way there—and some of what I just described is no more than daydreaming of a very broken mind. But the powerful crazies are trying their best to make this nightmare reality. Thus, the danger is not in being overtaken by suddenly self-conscious AI but in the disruption of normal life and in the utter misery that the crazies may cause to our minds and bodies as they rush to slice and dice the world, using various convenient catch phrases such as “global health crisis” or “climate change.”

And yes, there is definitely coordination and continuity, as there is continuity in dynasties and philosophical trends. Some of it is more ephemeral, and some of it is more concrete. On the ephemeral side, the vision of the “resetters” is related to the futuristic ideas that were popular in the early 20th century, to the dream of a global corporate monopoly that propped up the bolshevik revolution of 1917, and to the overall crave of controlling the world with technology, something that was attempted and failed in the Soviet Union in the 60s—using the language very similar to today’s. On the concrete side, the Great Reset (which by the way is very well coordinated, to the extent that both Biden and Johnson are using the same coded words put forward by the WEF) grows out of the post-WWII efforts to maintain a “correct” power balance in the world, with “correct” financial interests reaping the benefits.

The “sustainability” language, which is an important pillar of the Great Reset marketing kit, was initially created as a part of various United Nation’s programs—such as “Agenda 21” and “Agenda 2030,” and I am sure that during the production of those programs, both elements—conspiracy and benevolence—were present. Both are sets of extremely dry and boring documents about resource management and justice, which read like something written by a tired, square Soviet teacher with a good grasp of bureaucratic terms, written mostly to justify the paycheck of the bureaucrats and the existence of the United Nations. What’s interesting about the latter is that typically, the UN is pretty useless, meaning that people get together, talk, come up with long bureaucratic documents and non-binding resolutions—and then nothing of essence happens. But not this time. Not now. The program’s on! So it must be important to somebody who’s paying. And yes, I am cynical. In everything that happens, there is always a combination of good intentions, greed, ambition, personal relationships, financial interests, delusions, and so on. Politicians talk to financiers, generals talk to politicians, somebody is somebody else’s uncle, and this is how things get done. Unfortunately, the less straightforward the top-down messaging, and the more abundant the propaganda, the less the value of good intentions, and the easier it is for villains to pull off utter absurdities.

And of course, initiatives of such great magnitude may go through very long and quiet “planning phases,” during which the desired ideas are being planted in the heads of the desired people through private conversations, small meeting, funded research, industry conventions, and the like. So by the time the “action” button is pressed, it feels like a trend is already there. And let me repeat again, absolutely everything in history is a result of subjective choices made by subjective people. The way everything in history happens is that people get together, decide what they want to do, and do it. When important people act, the impact is more visible. So, in a way, everything is a “conspiracy,” because everything comes through human agency. And often, the important people cover up their deeds, that shouldn’t be a radical idea.

And yes, by now, the top power holders in the West have figured out that it’s more cost-effective and less labor-consuming for them to just bribe the media “of record,” the scientists, the academics, the politicians, and even the “controlled opposition”—and have them convince the peasants—than to police everything and everyone by force. And by the way, while the pinnacle of this tower is a conspiracy in earnest, in a sense of it being a coordinated effort where the masterminds are acting in general alignment with each other, without disclosing their true long-term goals to the peasants—the rest of the tower is probably the usual human stuff, multiplied by the lack of the old-fashioned, moral sense of responsibility. The usual human stuff is a medley of ambition, hustling, greed, carelessness, arrogance, and even good intentions. The closer to the bottom, the more ignorance and the better the intentions—because most people do believe that they are doing good—but it doesn’t change the tragic trajectory of the “resetting” cavalcade.

Okay but maybe hold on, there is a real crisis, and the rich have woken up because they want to live? What if there is no conspiracy per se, and they have simply realized that the planet is a mess, and now they want to address the issues of overpopulation and pollution because there really are too many people on the planet who are all over-consuming and polluting? What do you say to that?

I am glad you asked, so let’s talk about that.

It is absolutely true that the soulless, utilitarian approach to nature, to life, and to other living beings has been extremely destructive—with the most immediate, most visible destruction outsourced to “third world countries” and to the less financially fortunate people in the West. (See landfills, Cancer Alley, and unhealthy, poison-filled non-organic foods). It is true that massive consumerism and the use disposables (brought to us by more or less the same parties who are now scolding people for consumerism) have created a lot of messes. It is true that our oceans and lungs are full of plastic, that the amount of chronic disease is skyrocketing, and that many species are dying off. It is true that our soil, our food, and our bodies are tainted with highly toxic glyphosate. It is true that usually, decades pass between the time manufacturers realize the toxicity of their product and the time when saying so in a conversation stops being a conspiracy theory. All true. However, it is also true that the people who are pointing fingers at social ills and telling us that we need a Great Reset are from same camps and lineages that have caused it in the first place. It is true that underneath the language of their marketing brochures, there is toxicity and havoc that greatly exceed what we have today. Thus, they are either idiots or liars—and I am afraid it is the latter. However rich, they are not even remotely morally qualified to fix anything in this world. And whatever we choose to do to heal our relationship with nature and with each other—it definitely isn’t the technofascist, neofeudal Great Reset.

A metaphor: If the leader of the Rapists Party came up with a Platform Against Rape that didn’t stop the raping but that rebranded the very act by saying that if one uses a pink dildo made of recycled plastic to penetrate, then it’s not rape… would you think it’s a platform against rape in earnest?

So no, they are not the people to lead the way (just check out this garbage in space idea). If we go along, we will end up with a world that looks like this:

Speaking of solutions, there are plenty of activists and local leaders, such as Vandana Shiva, for example, coming up with ways to heal our relationship with nature. There are whistleblowers. There are lawyers fighting corporate giants and sometimes winning. There are doctors risking their careers to protect their patients. There are local farmers. There are artists baring their souls. There are truth tellers. There is dignity, and there is respect if we insist on them. I believe that good long-term solutions come from inner honesty and peace, and that each of us possesses the unique genius that helps us locate our piece of the puzzle, which ultimately heals the world.

As far as there being too many people on the planet, I think even that is spin. Actually, Vandana Shiva has produced analysis of industrial vs. traditional local agriculture in terms of numbers, and it looks like we’ve been lied to by Big Ag about their importance, too. Also, the biggest “demographic problem” in the West right now is the growing number of the old vs. the young. And even in the “developing world,” the trends seem to be different from what we are are taught to think. And furthermore, the planet has enough for all, and the reason we are facing scarcity is because that 0.0001% of people control a lot. Ironically, they are the same people who are worried that there is not enough, pushing the idea of overpopulation—often while breeding enthusiastically—and infecting young brains with the idea of overpopulation to the extent that now, some middle-class young people don’t want to have kids, “to save the planet.” How messed up is that?

And yes, the idea of overpopulation has been worrying the leaders for some decades. I would argue that at times, their thoughts have carried eugenics overtones (see, for example, this 1974 Kissinger Report that brags about “incentivizing” Indian men to get vasectomies). And no, it wouldn’t be completely crazy to posit that eugenics didn’t quite go away since Hitler has ruined the brand, and that whoever believes themselves to own the world, probably wouldn’t mind a little more surgical management of the demographic trends. Can I read their minds? No. I can’t say who exactly thinks what exactly, and luckily for me, I am not invited to their meetings—but every now and then, personas like Gates or Prince Charles say things that sound quite Hitleresque, and it make me wonder. On the other hand, I don’t find it particularly shocking because human nature hasn’t changed since the time when eugenics was socially acceptable in the “respectable society.” Thus, my theory is that some powerful people of the world are truly evil and probably fiddling with eugenics—and some are probably just indifferent to the desires of the peasants—but on my end, I don’t really care which one it is. Evil or indifferent, I don’t want them to destroy my world. Is that too much to ask?

My job is Poison Distributor.
My condition is
Hatred of Biological Forms.
They call me deranged
But I am the sanest of all.
They call me a merciless killer,
A sadist, a robot, a king.
But I am just a perfectionist.

My job is Poison Distributor.
My religion is
Hatred of Unpredictable Shapes.
My poison will find you
In words,
In the water you drink,
In food,
In the air your breathe,
This way or another,
It’ll find you.

My job is Poison Distributor.
A very practical job.
You are welcome.

Now, let’s quickly look at the areas that, according to the blueprint of the Great Reset, need to be disrupted and completely redesigned. That is a giant topic in itself, and I will only touch upon it lightly, with a special focus on the language used and how it overlaps with the “pandemic response.” I strongly encourage you to go to the World Economic Forum website and look around.

Statehood and Governance.

In the new world, countries still exist but they all abide by a central order. It’s “cooperative” (wink, wink). A lot of government functions are automated and delegated to AI. Decisions are based on data and algorithms, there is no privacy, and there is a lot more fluidity as far as migrations (so unfortunately, the very humane sentiment of being kind to immigrants that is being promoted in the media might not about kindness, which is a bummer to me personally). There is also a possibility of replacing human governments with AI altogether, but not immediately. The reasoning is simple: In order for the super wealthy to manage global inventory, individual governments have to act more like mid-level managers accountable to international authorities than like independent federal governments.

(Remember how “mom and pop shops” were pushed off the market and replaced by chain stores? Same thing here except in this case, the mom and pop stores are countries.)

Traditional America, now, is very much in the way of this. Its habit of generous consumption and free expression, its self-centered foreign policies, its sense of entitlement, and its big suburban houses are a no-go. A traditional, independent, strong America is an obstacle. In that light—and with a disclaimer that I don’t think that there is such a thing as a just empire, I feel like there is an active effort to “even America out,” to co-opt its government, to destroy farms and small businesses—especially the ones that are not consistent with this all-digital future—and to bring down the entitled middle class, especially in “outdated” career paths. It feels like we are currently in the middle of a “color revolution,” a soft coup. Usually, American elites do it to other nations—but now it’s happening on the domestic soil. It feels like the Great Reset agenda, through its messengers and through its money, is shaping both the schizophrenic “COVID response” and the suddenly mainstream and well-funded, super corporate “social justice / climate” movement, which are all at this point intertwined in terms of messaging. Both pretend to promote pubic good, and both skillfully weaponize real issues and get a rise out of people who have a real love of fairness in their hearts—all to clear the way for the financial goals of the “great resetters”—such as a complete erosion of privacy (see contact tracing), moving all human activities online (see, well, everything), AI-based law enforcement and precrime (see “defund the police”), and so on. And yes, America has many honest problems. But it’s not like the current structures are being replaced with a council of spiritually grounded, wise indigenous elders who are deeply connected to Earth and who will not hurt any innocent life. What’s being attempted—however fuzzy the marketing coverup—is far worse, far less humane, and far more destructive than what we have today. I don’t like it.

Finance.
It’s digital currency, crypto, and mobile payments all the way. The citizens must be totally transparent and leave a trace of everything they do, remember?

Food.
All I can say is I hope you like cockroach meat, because it’s coming.

Cynical remarks aside, the “future of food” is a disaster. The liars in high chairs have the nerve to use good words like “sustainable development” but there is nothing sustainable about this thing. It’s BigAg on steroids, very toxic. And, incidentally, it’s also energy-consuming as all these robots, sensors, and data centers ain’t free, but who’s counting that.

Also, today’s farms have to go. Not only are the pesky traditional local farmers competing with patented lab-grown food and—also patented—GMOs, and—also patented—soils—they are also taking up the space needed for royal recreational areas, as well as wind turbine and solar panel parks (which all take up a lot of space, by the way). And what do you know, maybe the kings really want to “conserve” some patches of nature by keeping it free of people. It’s their inventory, after all, it makes sense to maintain it well.

No wonder the “COVID response” is hitting the farms so hard, forcing them to go out of business…

Agriculture

Greedy Gates 

“Bill Gates is one of the richest people on earth and the founder of the world’s largest philanthropic organization, the Bill and Melinda Gates Foundation.

Now a new global citizens report, published by Navdanya International, shows that behind the do-gooding image of the Gates Foundation lies a toxic philosophy of philanthrocapitalism that relies on the corporate takeover of our seed, agriculture, food, knowledge and global health systems and on manipulating information and eroding our democracies.

Written by an international panel of contributors, “Gates to a Global Empire…Over Seed, Food, Health, Knowledge and the Earth” shows that over the last 30 years, the Gates Foundation has emerged as a major force.

It uses its money and influence to promote failed GMOs, fake foods and disinformation about organic, regenerative and agroecological farming, and is willing and able to derail the international sustainability agenda and push the future of humanity and the planet towards extinction and ecological collapse.

READ and download the report for free“

Education.
Online.

Medicine.
Tele-

So far, in both medicine and education, we are very much on track, thanks to the global pandemic…

Energy.
Now, this one is interesting. Because fossil fuels, the devil of today’s marketing, are genuinely bad. It’s true that oil extraction is abusive to the planet. The spills create a lot of havoc, and they happen all the time. Oil barons are bandits. People who live close to refineries get sick. Plastic, which comes from oil, is polluting everything, from the oceans to our stomachs and lungs. However, fossil fuels are also the only energy source—besides nuclear—that is currently capable of supporting the world’s population’s consumption levels. Furthermore, if you look under the hood of “green,” it’s not that green, really, unless we are talking the color of money. Solar panels take up a ton on space (see tweet), they degrade quickly, and turn into toxic heaps.

Wind turbines also take up a ton of space and have their own problems. Both are highly dependent on weather and don’t provide sufficient energy. It is also noteworthy that the recent film by Michael Moore, Planet of the Humans, which was exploring some of the not so green aspects of “green energy” and shedding light on some of the corruption in the environmental movement, was attacked by the leading environmentalists to viciously and so uniformly that the film was removed from major platforms and kind of disappeared from the public eye.

Anyway, what’s going to happen if fossil fuels go away? By the way—and this is an important point—I am not actually convinced that the “resetters’” intend for fossil fuels to truly go away. I think we could be looking at an act of rebranding. I did think until recently that they really wanted to “disapper” fossil fuels—but then I looked into “climate tech”—and now I am thinking that the things are more complex, that it could be a strategic geopolitical maneuver. I don’t know. There are some peculiar technological overlaps between fossil fuels and “green” energy—but time will tell. In any case, if they either go away or pretend to go away, we’ll quickly discover that wind and solar are not cutting it—and then, we’ll meet our new king of “green” energy, nuclear fusion, yay.

When that happens, our friend, the famous philantrocapitalist, will come to rescue. He is heavily invested in nuclear fusion reactors—in fact, his favorite project, according to himself. (Actually, he happens to be very deeply involved in about every bullet point on the Great Reset list, what a business genius he is.) But wait, to make the intrigue even more interesting, the WHO, which of course enjoys his generous funding, has in the past gone to great lengths to underplay the health toll of nuclear incidents such as Chernobyl and Fukushima.

Speaking of energy and finance, let’s talk about “human capital.” In the new world, “human capital” is not just a metaphor for HR or labor. Microsoft, for example, has a patent for a method of transforming human behavior into cryptocurency, which is done through an unspecified device coupled with a server that registers body activity and “mines” crypto. Since under the New Normal, digital and crypto are supposed to become mainstream, this looks suspiciously like a tool that can be used both to tightly control the behavior of the poor who may depend on this for income—and to literally mine the bodies of otherwise “useless” welfare dependents / UBI recepients for energy (which, by the way, is an actual thing, believe it or not).

Furthermore, this patent could potentially be used to create a new financial instrument because, if mined for energy, these people become “assets” that could possibly be bunched together into virtual portfolios and virtually traded. See how neat? Now, we are talking proper serfdom! And yes, this sounds very sci-fi but let’s not forget how some billionaire “visionaries” think—not like normal people, or else the workers at Amazon warehouses wouldn’t be wearing diapers to skip bathroom breaks. Also let’s not forget that today, there is trading of very theoretical items as well as betting on weather. A lot of money in this world is made on strange, arbitrary things!

Speaking of weather, the Great Reset also legitimizes the dangerous, invasive atrocity that is geoengineering, and makes it potentially “cool” and “life-saving,” just like some “climate change movement” white papers do. I noticed that and mourned that fact a couple of years ago, screaming from the rooftops about how messed up it was. Spraying toxic crap in the air is cool and “green”? What an act of linguistic trickery.